Guest Blog By Dan John: Ice Cream, Eye Wash and Mexican Food

by NPE Categories: Fitness Management, Fitness Marketing, Fun Stuff, Personal Development

I have a great gym. I think it is one of the best in the world, and I just have to open a door to get to it. My garage is thick with kettlebells, barbells, TRXs, and a mishmash of stuff that allows us to handle up to 15 people (well, that’s the most we have had) and get some great training in a short period of time.

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Dan John exercises using kettlebells in his backyard. Kettlebells can be used for an array of things such as aerobic fitness, improved core stability, muscular strength, and more.

For recovery, I have a hot tub, sauna and a very interesting electronic massage bed that does all the work for you. I also have plenty of food and emergency supplies from beer to bandages, depending on your injury.

It attracts a great range of people. I train with nutritionists and the elderly, high school coaches and people with life altering diseases. Everyone is welcome.

And, by everyone, I mean elite Special Forces personnel, NFL and MLB players. The upside of all of this is the great conversations. Moreover, you get a glimpse into the wide world of elite performance. And, you hear some funny things.

A few years ago, Payton Manning, would step up the Line of Scrimmage and yell out “Ice Cream.” Now, this wasn’t as famous as “Omaha, Omaha,” but I discovered from one of my trainees who has a Super Bowl ring with the Colts, that “Ice Cream” had a very special meaning.

It meant “everything I am about to say, simply ignore.” Manning would then point at the other team and yell lots of words, numbers and colors and none of it meant anything.

You see, I think we need this on the internet. When I see a blog sometimes that says the “Forty Finest Articles in Fitness History,” and the author includes 15 or 16 of their own work, I get it: one of us is trying to expand their base. Just do me a favor, yell:

“Ice cream! Ice cream!”

When I get a business card that says “The World’s Finest Coach,” or is it “The World’s Finest Chocolate,” just tell me “Ice cream.”

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Dan John motivates others through his words. He has spoken at NPE’s MEGA TRAINING Events in the US and UK several times.

Another one of our regulars is a Major League Baseball player. One of the things he likes about training at our gym is that we don’t have “eyewash.” What is eyewash? It is all that pomp and circumstance and grandstanding and “look at me, look at me” that dominates the fitness industry. Listen, it’s a burpee, you don’t need to film it for the historical record. That’s eyewash.

Eyewash abounds in our industry. We need to get back to the basics of getting people to move more and move better so they can move more and move better. And, I have a solution for you and it’s Mexican food.

Jim Gaffigan is one of my favorite comedians. I can’t even think about the foodstuff called “Hot Pockets” without going into one of his riffs. He has this great insight on the Mecca of Mexican food:

“Mexican food’s great, but it’s essentially all the same ingredients, so there’s a way you’d have to deal with all these stupid questions. “What is nachos?” “…nachos? It’s tortilla with cheese, meat, and vegetables.” “Oh, well then what is a burrito?” “Tortilla with cheese, meat, and vegetables.” “Well then what is a tostada?” “Tortilla with cheese, meat, and vegetables.” “Well then what i-” “Look, it’s all the same s–t! Why don’t you say a Spanish word and I’ll bring you something.”

You see, I see training people the same way.

You want to play in the NFL? Good, then we have to do:
Pushes
Pulls
Hinges
Squats
Loaded Carries
Everything else, but mostly groundwork.

And you? MLB?

Ah, yes, that would be:

Pushes
Pulls
Hinges
Squats
Loaded Carries
Everything else, but mostly groundwork.

Do you see that nice fat loss client over there?

Let’s have her do:

Pushes
Pulls
Hinges
Squats
Loaded Carries
Everything else, but mostly groundwork.

Programming is that simple. Everybody has the same basic body and needs, and we have to have the courage to train the fundamentals, the basics, at least 80% of the time. Sure, add some spice in there now and again, but focus on the basics.

As I was told by a truly great coach one time: “You (meaning me) need to have the courage not to get bored watching the basics.” That’s the key. Yes, I know our clients and athletes come in with all these new and great ideas about how to train after watching twenty seconds on the Internet or a TV commercial.

Let’s practice:

Client: “I saw this blah blah blah on the thingee and I really want to start (fill in the blank).”

Inside your brain: “Eyewash. Eyewash.”

Turn to your other clients: “Ice Cream. Ice Cream.”

Program like this: Tortilla with cheese, meat, and vegetables.

Tomorrow’s session is at 9:30 and I think we are going to do:
Pushes
Pulls
Hinges
Squats
Loaded Carries
Everything else, but mostly groundwork.

Daniel John – “Never Let Go”

 

Sean Greeley: This article is all about training, but has so much to do with business too.

We see so many fitness business owners jumping from one shiny object to the next, just like Dan explained above.

Look, the fundamentals of business are the same:

Sales
Marketing
Operations
Finance

Then your success as you grow is all about your management over those fundamentals and the team you grow and develop into leaders that will carry them forward.

You need to have all bases covered.

Jumping from one marketing tactic to the next will get you clients, but it will NOT build your business- a business that runs on systems.

Click here to speak to an NPE coach & let’s get you focused and your business systemized!

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About Daniel John

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Dan John has spent his life with one foot in the world of lifting and throwing, and the other foot in academia. An All-American discus thrower, Dan has also competed at the highest levels of Olympic lifting, Highland Games and the Weight Pentathlon, an event in which he holds the American record. Dan spends his work life blending weekly workshops and lectures with full-time writing, and is also a religious studies instructor for Columbia College of Missouri.


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