Hope you’ve recovered from the holiday weekend.
I spent the first part of the weekend in Phoenix
meeting with a key business partner of ours.
Then got home late Sunday, and spent Monday playing horseshoes and eating some great BBQ at Eric’s house.
Hope you got to spend some quality time with your friends and family as well.
Life’s too short to not take some downtime.
And if you’re overdue, I encourage you to plan a few days off soon.
You can’t work yourself day-in-day-out forever.
And frankly that’s not a healthy, nor effective way to grow your business.
Alright, I’ll get right to the point this morning.
You’ve heard of the Dream 100, right?
If not, then let me bring you up to speed…
The “Dream 100” is strategy talked about by many marketers which basically means to:
“Make a consistent and constant effort to secure the business of your top 100 ideal customers.”
It’s a VERY powerful concept and strategy that is known by many, but used by few.
I think for most it’s because they either:
A) Don’t know how to really do it
B) Have no plan of how to implement it
C) Don’t know how integrate this strategy with everything else they’re already currently doing to grow their fitness biz.
D) Do it once, get little to no results, and think it doesn’t work so they give up… going onto the next “shiny thing” they hope will magically save their business and help them get more clients.
Sounds kinda like the clients you see struggle over and over again with their fitness goals, right?
Same thing here.
Putting the Dream 100 strategy to work for you is NOT a difficult thing to do.
And frankly it’s one of the easiest low-cost marketing strategies to implement, when you get a good system of how to do it and block the time to get it done.
If you’re lazy, can’t really help you there.
But if you just need a simple plan and system for getting this going then I recommend you read a book called “The Ultimate Sales Machine” by Chet Holmes.
It’s a great book, easy read, and in his book Chet breaks into down implementation of the Dream 100 strategy into just 6 simple steps.
I’ll tell you that it’s NOT rocket science, and anyone can do this.
If you don’t have the book, we’re giving away the executive summary right now when you complete our survey at:
We’ve had this (and 4 other book summaries we’re giving away) up online for a week now and will be taking it down for non-members after this Friday.
So if you haven’t completed the survey yet and grabbed your copy of the book summary, make sure you get on this pronto.
Building relationships with your Dream 100 takes some effort, work, and patience on your part.
But when done right, it can catapult your business to warp speed like nobody’s business.
So if you’re in this thing for the long haul, then take the time to read up on this and get it going in your biz.
It’s all there and yours for the taking!
P.S. We’re taking down the survey and gifts for non-members after Friday. Make sure you get on over and grab your copy of the “The Ultimate Sales Machine” summary and the 4 others we’re giving away at:
Here’s another health club marketing post you may enjoy.